SANDBOX SEARCH

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game art direction

​Developed moodboards to provide direction for the look and feel of this online game for sesame workshop. Direction was to be used to generate new artwork by Curious Pictures.

SESAME GO

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app art direction

Developed a visual sytem to represent the various segments of Sesame Street. System had to be simple enough for a preschooler and updated to the new look of the show.

SESAME ART MAKER

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app art direction

Worked inhouse to develop a style guide for art direction of this great new app. new character art created by Sarah Rebar, icon design by Rob Zangrillo.

SESAME GIRLS

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style guide art direction

Teamed with Gelcomm to develop seasonal style guides that meet the needs of gender specific licencing partners like apparel and bedding. Character art was stylized into soft watercolors. Themes of friendship and love stayed true to the Sesame Street brand.

SESAME BOYS

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style guide art direction

​Teamed up with Gelcomm to develop seasonal style guides that meet the needs of gender specific licencing partners like apparel and bedding. Character art was stylized into a halftone comic book look. themes of friendship, play, and monsters stayed true to the Sesame Street brand.

SESAME TRENDS

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art direction

​Established new trend direction for style guides and managed group of designers and freelancers like Mary Kate Mcdevit and Caitlyn Keegan to execute the art. Continous project with full art refresh several times a year.

SESAME NEUTRAL

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art direction

Developed an updated style guide for non gengered specific needs of licensing partners like bedding, backpacks, and stationary.

SESAME TOOLKITS

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toolkit design direction

​Designed and developed toolkit formats to help familiarize partners with new show segments including Elmo The Musical and The Furchester Hotel.

 

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