SESAME 50th
Teamed with Mattson Creative for branding, Randi Brookman Harris for prop styling mastery, and the entire incredible Sesame Street creative group. We developed a well rounded program that included marketing toolkits, consumer products style guides, and an Emmy winning title.
A labor of pure love, special thanks to Theresa Fitzgerald, Robert Zangrillo, and Jany Tran.
ESME & ROY
Worked with the talented designers at Gelcomm to develop a complete package of off-air assets for our newest IP. Materials Included a Launch Kit for marketing, a Style Guide for consumer products, and a packaging guide for retail.
SESAME GO
Developed a visual system to represent the various segments of Sesame Street. System had to be simple enough for a preschooler and updated to the new look of the show.
SESAME ART MAKER
Worked in-house to develop a style guide for art direction of this great new app. new character art created by Sarah Rebar, icon design by Rob Zangrillo.
BOYS & GIRLS GUIDES
Teamed up with Gelcomm to develop seasonal style guides that meet the needs of gender specific licencing partners like apparel and bedding. Character art was stylized into a halftone comic book look. themes of friendship, play, and monsters stayed true to the Sesame Street brand.
SESAME TRENDS
Established new trend direction for style guides and managed group of designers and freelancers like Mary Kate Mcdevitt and Caitlyn Keegan to execute the art. Continuous project with full art refresh several times a year.
COSPLAY MAGAZINE
Developed design solutions for a variety of professional and fan based editorial spreads.
MARKETING TOOLKITS
Developed usage strategy and design direction for show specific marketing campaigns.